Branding Intelligence

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Student Spotlight: Ame

“Ame is sparkling juice drink from the UK, which takes pride in being the go-to non-alcoholic drink for special occasions.

Drinklip Portable Cupholder

The Drinklip Portable Cupholder is, basically, one giant clip with a cupholder on the other end.  It’s made from plastic and should clip onto most any table, shelf or cabinet with protruding horizontal edges.  That way, you can hold it onto any part of your workspace where it can’t impede your movement. Using one, you [...]

Student Spotlight: HR Personal Business Products

You’ve gotta love the creativity behind the original illustrations and design for HR by Rebecca Schefkind.

Garage Door Opener with Flash2Pass

Imagine opening your garage without fumbling with a remote or worrying whether or not the batteries still have a charge. With Flash2Pass, you can actually turn your car’s headlight system garage door opener. Flash2Pass is a product that turns your car’s headlight high beam switch into a door opener for your automatic garage door. The system [...]

Adaptation: Rolls-Royce, Steve Jobs and Red Bull’s ‘Oliver Twist’ Go Hollywood

Will the product placements in this weekend’s Battleship sink the product placements ruling the box office in The Avengers? Check back here for the full Battleship product placement scorecard on Monday.
In the meantime, a slew of recent mov…

Booze Newz: Pernod Havana Hard Time, Guinness QR Pint Glasses and more

Americans haven’t been able to enjoy over-the-counter Cuban products for decades now and it doesn’t appear that will change anytime soon. That’s bad news for the folks at Pernod, who have been battling to get its Havana Club rum trad…

GM Drops Another Ad Bombshell, This Time on the Super Bowl

Just a few days after General Motors CMO Joel Ewanick upset the Facebook IPO apple cart by announcing he’s pulling his FB ad budget (even while promising to keep up free engagement with fans on the site), the world’s largest automaker dropped another …

Top 10 Stories of the Week: GM’s Facebook Ad Pullout to the NYSE Euronext Brand Refresh and more

Our most-read blog posts of the week:
#1 Will Other Big Marketers Follow GM’s Facebook Ad Pullout?
#2 Kellogg’s Aims to Make Today Great with Refreshed Verbal and Visual Identity
#3 Why Brands Need to Drop the Jargon and Focus on Digital Experience
#4 …

Facebook’s First Day of Trading More Whimper Than Bang

The historic day came and went as Facebook, eight years-old, with more than 901 million members, roughly 1 in 8 people on Earth, went public, issuing actual stock certificates in a retro move. As of 3:07 pm EST, Facebook had traded 460 million sh…

POM Wonderful Loses Latest Legal Battle, Against Coca-Cola

POM Wonderful can (and does) take credit for introducing Americans to pomegranate as a beverage. But as competitors came into the segment and created their own pomegranate beverages, Pom Wonderful’s grip began to slip — especially as the FTC sta…

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